BrandROOTS
The smartest first step in building a brand that actually works.
The BrandROOTS interview is where we’ll take a close look at what’s driving your message, offers, audience, and positioning—so you can stop second-guessing and start building with clarity.
Your brand has potential.
We’ll help you prove it.
We get to the root of the matter.
This isn’t just a surface-level chat about fonts and color palettes.
It’s a full-on excavation—through the lens of impact and growth—into the forces behind your brand. You’ll see it in a whole new light: clearer, sharper, and more aligned with where you’re going.
We’ll ask the questions that reveal what’s working, what’s getting in the way, and what your brand needs to stand out and resonate.
The Deliverable
You’ll leave with a written brief that distills your core message, captures your voice, and maps out actionable steps to move forward. Whether you implement it yourself or roll it into a full BrandBREAKTHROUGH, this is the smartest place to start.
Investment: $800*
(*This payment is applied to any BrandBREAKTHROUGH package you book.)
$800
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BrandROOTS is a deep-dive interview where we get to know your business inside and out—where you are, where you’ve been, and where you want to go next. We'll uncover your biggest opportunities and show you what to start doing (and stop doing) so you can fully own your place in the market. You’ll receive a written BrandROOTS Brief you can bring to life on your own—or hire me to do it for you. The cost of BrandROOTS is applied to your full BrandBREAKTHROUGH project if you move forward.
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$800 — The cost of BrandROOTS is applied to your full BrandBREAKTHROUGH project if you move forward.
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The BrandROOTS interview typically lasts 90 minutes. We take the time to dig deep—leaving no stone unturned—so you have the space to share every detail that matters.
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The clients who get the most out of BrandROOTS are the ones who come ready to be open, honest, and collaborative. They’re willing to share what’s really happening in their business—the wins, the struggles, and the vision for where they want to go. They trust the process and value expert guidance. If you’re looking for a partner to help you see what you can’t yet see, you’ll get a ton out of BrandROOTS.
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You’ll receive your BrandROOTS Brief on the Friday that follows your interview.
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After you receive the brief, you’ll have the weekend to review it. The following week, we’ll hop on a short 15-30 minute call to tie up any loose ends and talk about next steps.
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We’ll meet virtually. You’ll get a Google Meet link as soon as you book a time for an interview.
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Yes—BrandROOTS is for you even if you already have a logo or website. In fact, that’s often when the real clarity happens. You might think you know what needs fixing, but once we dig in, we may uncover that your logo’s fine—it’s your messaging or visuals that are off. Or your site looks great but isn’t connecting. BrandROOTS shows you exactly where your brand can grow stronger, so every move you make next is the right one.